Product Launch | branding, packaging, illustration
Product launch a real-life product market category and design and develop packaging for products.
The Cellar is an organic artisan shop that focuses on fresh local food products as well as wine tasting and picnic necessities. The Cellar brand and products uphold a social responsibility being reusable, fully recyclable, and local. The Cellar was created as the store brand while the Country product line held together the aspect of outdoor wine tasting at its finest. Creating a cohesive brand system and relating the products was important to the overall look and feel of the design; as it allows for flexibility in product type while still relating everything to the brand and product line.
