Surf Kit | branding, packaging
The objective of On the Wave was to develop multiple elements that instruct, educate, and inspire the consumer with product and information about a particular social or environmental topic. The packaging was to be designed for the consumer as they pertain to the importance of the topic.
On the Wave upholds an environmental responsibility and was designed to sell a lifestyle and experience. On the Wave assembled this kit for anyone seeking an adventure and in the need of the basic surf necessities. Cool and warm water wax is included, along with a customized map, disposable camera, towel, tote bag, and a journal with notes about the different beaches disguised as a message in a bottle. The packaging is 100% recyclable and reusable.
